UGC stands for User Generated Content. As a UGC creator you make videos or photos on behalf of a brand that come across as authentic user content, the brand then uses them on its own channels, in ads, or on the product page.
Key point
UGC sells content, not reach. Quality and speed beat follower counts.
Smartphone with a good camera
An iPhone 12 or newer is more than enough for 90% of assignments.
Basic lighting
A softbox or ring light for €50-150 instantly lifts your content to pro level.
Editing app
CapCut, InShot or Premiere Rush, learn one tool well.
Portfolio
5-10 spec videos across different niches; show variation.
Rate card
Clear rates per deliverable, with usage rights priced separately.
Business structure
Business registration (NL) or self-employed status (BE) + VAT registration.
Beginners typically charge €100 to €250 per video. More experienced creators sit between €300 and €800 per deliverable, plus surcharges for usage rights, whitelisting or exclusivity.
At Onlymngmnt we guide creators who want to make UGC their main income. That means: portfolio building, positioning, pricing strategy, brand outreach, contract management and bookkeeping.
Ready to start, or to professionalise your current UGC practice? Apply for an intake.